Posts in Personal
Marriage is hard

Today is our 13th wedding anniversary. We dated five years before we married. We've officially been with one another half our lives. Warning: This is not going to be one of those sweet and sappy anniversary posts.

To be honest, this past year has been the hardest year of marriage we've had. In almost every way, our roles switched. Something neither of us asked for or were prepared for. We struggled to navigate our new normal.

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How I get more joy and less stress out of my kids’ birthday parties

I’ve only been doing kid birthday parties for four years, but it only took me two years to figure this thing out. Here’s what I do to make sure I actually get to be present during the parties – you know, like actually talk to the people there, watch my kids as they blow out their candles with my actual eyes and not through the viewfinder on my phone – and have zero clean up when the party's over.

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I put on the Swimsuit

I am a travel junkie at heart. I am one of those people who would totally take my kids out of school for a year and travel the world. Maybe one day I will! A lot of our traveling the past couple of years, especially with three little ones, has felt more like trips than vacations. Seaside, Florida is that one place where we go every year that actually feels like a vacation. We rent a beach house for a week and we have zero problem unplugging. We go about the day with no real schedule. We go for bike rides, swim in the pool, and play by the beach. Everything is in walking distance. We eat good food and each day the kids pick a treat, either a snow cone, ice cream, or something from the local candy shop.

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How We Started Flipping Houses

Before I share with you this story, I want to thank my husband, Brian, for giving me his blessing to share it with you. He is the best human being I've ever met and allowing me to share part of his story in hopes that it might help someone else just adds to the very long list of why I love him. My husband Brian worked as a financial advisor for years. It was a stressful job to say the least. After our twin boys were born, Brian began to get very sick. We were in and out of the hospital with him four different times ...

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The most important thing I do for my kids every day

Brian and I were married eight years before we had kids. During those years I would go through Ina Garten’s cookbooks, page by page, and cook a new recipe each night for dinner. I love to cook. There is something about taking ingredients and making them into a delicious meal that just makes me happy. Brian and I always ate our dinner at the table together. This is where we would really talk about our day or dream about our next vacation. Fast forward to today and life's a little more full! Driving three ...

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Making the Most of 18 Summers

This past weekend, we went bowling with some friends. One of them said to me, “you know my daughter’s four and we only have 14 summers left with her and it really hit me the other day that we need to make time to create some memories. We need to plan a little vacation. I mean, 14, that’s not many.” I couldn’t agree more! Brian says out loud almost every week “the days are long, but the years are short” mainly to remind us that even though we are exhausted and ready to put the kids to bed and ...

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

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AUG 8, 2019

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