How to Focus on YOUR Goals

Have you ever thought any of these things:

“There are new wedding planners/floral designers popping up in my town everyday.”

“It seems to be the new trend in my area to become a wedding planner.”

“There are so many people in my area doing higher budget weddings and I don’t know what they have that I don’t have.”

“This person is doing styled shoots and posting everyday on social media so maybe I should be doing that too.”

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BIG NEWS on my most requested resource of EVER!

Have I got a surprise for you!

I’ve been hinting at it for a while now, but I think it’s time to officially announce...


Yupp, the Zimmerman Podcast is coming your way November 2019.  Six months ago, I could have sworn I would never start a podcast. (One day, I’m going to learn to never say never. Whenever I do, I end up doing the very thing I swore I’d never do!)

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Crushing the Big Goals: Forbes Feature!

Every year, I make a vision board of things I want to accomplish in the next 365 days. This year, on day 177, I got to cross off a BIG goal!

Ever since I started my business in 2014, I’ve dreamed of being featured in Forbes. I saw Forbes as the pinnacle of the business world. Being featured there would mean that my business advice and acumen was validated in a way that only recognition from a major publication could provide.

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Pain and Perspective

This week was hard. It was really hard. It was one of those weeks where nothing went right, no matter how much I tried. It was one of those weeks where my team needed things from me and I was constantly behind schedule. I'm a person who admittedly likes to be in control and there was a lot out of my control this week.

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The Spontaneous Photoshoot That Changed my Career

I remember it like it was yesterday.

It was August of 2014 and I didn't have a portfolio of work I was proud to show. I had planned a vacation with my husband and, at the time, one year old daughter to Seaside, FL. I thought, what if I took one day out of our seven day vacation and made a bouquet and found someone to photograph it? Maybe that could be the beginning of turning around this business of mine. Maybe that could be the beginning of a portfolio of work I was proud to show. I literally googled "wedding planner Seaside FL" because I had less than 3 weeks and I didn't know any vendors in the area to help pull together everything that goes into a shoot.

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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