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Business Education

for wedding professionals.

Created by a top-tier seven figure industry expert

all the tools you need to succeed!


Hi, fellow floral friend!

I’m Jessica Zimmerman, named top wedding planner by Southern Living Magazine, leading wedding floral designer and Founder and Creative Director of Zimmerman Events and Education, and Podcast.

my tell-all course

Love flowers, but struggle to turn that passion into profit?

In three short years, I went from:

  • Working crazy 16 hour days to 6 hour days

  • $0 dollar profit to now running a 7-figure business

  • Meeting non-ideal clients all the livelong day to landing ideal brides like no big deal

  • Averaging $1k/month in floral sales to $36k/month

  • Not paying myself a salary to paying myself enough to support my family of 5

  • Losing tons of time with my littles (and hubby) to having more than enough time to love on my family and run multiple businesses


Curious how I did it? Business Behind the Blooms is my tell-all course packed with 500+ pages of exclusive, behind-the-scenes content, made-for-you templates and bonus webinars that lays out for you exactly what steps I took to transform my floral business from floundering to flourishing.

In an industry normally laced with secrecy, you’ll walk away from this 19-chapter memoir with A’s to all your Q’s and actionable steps you, too, can take to grow your bloomin’ business with intention. All in my signature simple, straightforward and down-to-earth way.

Balance. Proportion. Unity. Emphasis. You already know how to design. Now it’s time to turn that talent into dollars.

Ready to learn the business side of flowers from someone who’s been there, done that?

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You’ve got questions? We’ve got answers.

My favorite freebies:

Check out our florist favorite freebies below!  Click on each image to get your download.

8 Tips  To Eliminate Email Stress

8 Tips
To Eliminate Email Stress

My Planning Client Contract

My Planning Client Contract

6 Steps to Maximize Workday Productivity

6 Steps to Maximize Workday Productivity

Jessica’s incredible talent for floral artistry make her one of the influencers I constantly look to for inspiration.
— Joy Proctor


Not long ago, I was a lot like you: running on a hamster wheel, desperately trying to make a decent living with my floral design business–with literally nothing to show for it.


Today, I’m a top-rated and well-respected wedding planner and floral designer who also teaches fellow floral designers the exact systems, sales processes and other tools and techniques necessary to create their own successful six-figure floral design businesses–and so they can earn a sizeable living from flowers–without giving up their lives.