6 Ways I Make my Work Day Count

Jessica Zimmerman | Business Education Blog | 6 ways I make my work day count

1. I THOUGHTFULLY SCHEDULE MY DAY

My goal is to be at the studio at 8am. I don’t put anything on my calendar until 9am because I know I need a full hour to get settled in and prep for my day. KNOW THYSELF. If I schedule a meeting at 8:30am, I’ll feel rushed and frantic and it won’t go well. KNOW THYSELF!

My 9am meeting time slots are for people on my team: Kellie (admin!), book keeping, Danae (second designer), etc. These people know me. They know my heart and my intentions. They also understand if I text them and say something like, “I’m running 15 minutes behind! Zeke figured out how to open his sippy cup and poured milk all over the car.”

A client, however, probably would not be as understanding nor would I ever want to send them such a text. So as a guiding rule I do not schedule any important meetings (client, mentoring, etc.) until 10am. I do this for two reasons:

I like to be fully prepared.

If I’m meeting a client at 10am - I have a full hour before to review their contact form, their wedding inspiration, etc., before actually meeting with them. I don’t just seem prepared - I AM PREPARED. Want to know what I’ve learned over the past few years? When I’m prepared, I book the job. The client feels confident in me, because I’ve shown my preparation and professionalism in our meeting.

There is one reason and one reason only that I will ever cancel a client meeting - if my family needs me. If Stella wakes up at 7am and has a high fever, guess who is taking her to the doctor? Me! Not because I feel obligated but because that is my baby girl and I want to take her myself. In this case, I feel like 8am is an appropriate enough time to contact the client and let them know I won’t be able to make the meeting. This gives them a full two hour notice which I think is just good business.

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

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