How Writing Down your Goals Helps your Future Business

Jessica Zimmerman | Business Education Blog | How writing down your goals helps your future business

Four years ago, I wrote down where I wanted to be in five years. Here's a little snippet from the six page entry:

"I hope to be in a place where I am able to choose which clients I want to work with. I hope to be in a place where my clients trust me to execute their vision and give me creative freedom to do so. I hope to be in a place where I only have to do a handful of weddings a year and still exceed my sales goal. I hope to be in a place where I can blend my love of travel with my work."

This year, we received dozens of inquiries from brides. We were blessed to be able to choose four that we wanted to work with. We are able to say no to all other weddings (which means weekends with my family!) because we will exceed our sales goal with those four weddings.

There is something about writing down what you want, waking up every single day and believing you deserve those things, then working hard preparing yourself for those things to happen.

Where do you want to be in five years?

Image by Erin Wilson Photography

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

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AUG 8, 2019

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