Developing a Fresh Look on a Repeat Venue

Jessica Zimmerman | Business Education Blog | Recreating a Space

How many of you are designing weddings at the same venue over and over?

I try to look at a popular venue where hundreds of weddings have been designed with the exact same layout as a challenge. The very first thing I do is ask myself, "How can I lay this out in a way it's never been done before?"

Many guests coming to the wedding have been to multiple weddings in the exact venue, and they are all expecting the same layout. My goal is always for the guests to walk in and say, "I've never seen this place look like this before!"

For this particular wedding, my clients came to me with the venue's suggested layout of several 60" round tables scattered down the long, narrow space. It was the same thing that had been done there time and time again. I took one look and said to them, "What if we did this instead?”

This wedding (along with an image of what we ended up doing in the reception space) is featured over on Style Me Pretty. Check it out!

Image: Erin Wilson Photography

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

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