Posts tagged floral education
Six-Figure Salary from Flowers: Wedpreneur Podcast

Wondering if you can really make a livable income on a floral designer salary?

You totally can! I solely supported my family of five for the past five years with my floral design business— all with a zero dollar marketing budget!

How did I do it?

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Developing a Fresh Look on a Repeat Venue

I try to look at a popular venue where hundreds of weddings have been designed with the exact same layout as a challenge. The very first thing I do is ask myself, "How can I lay this out how it's never been done before?"

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Zimmerman Events featured on Arkansas Bride

Zimmerman Events is honored to be featured in the Best of 2018: Florals by Arkansas Bride!

The Arkansas Bride team has noticed bundles of beyond beautiful bouquets, centerpieces, cake accents, tree installations, asymmetrical ceremony decor and more. So we decided to devote an entire Best of 2018 day to them! From cascading beauties to classic round bouquets — it was hard to pick just eight of our favorites!

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Your Sensitivity is Not a Sign of Weakness

I remember around this time last year, having dinner with a friend and somehow the topic of sensitivity came up and I said, "I'm sensitive."

Her response was, "That's really good that you recognize that and are able to admit that. Now you can work on it."

Her words were meant to be encouraging and I know they came from a place of love. The truth is I'm grateful that I feel things so deeply. I believe that feeling deeply allows for great inward focus, which has helped tremendously in growing my business. I also think it allows me to be more aware of what others are experiencing, which comes in super handy when planning a wedding. The truth is I don't view it as something I need to work on, but rather a strength.

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Don’t wish for what you’re not prepared for.

Four years ago, I attended my floral idol’s workshop. I remember sitting in the front row soaking in every single word she said, writing down notes like a crazy woman, asking questions like my life depended on it, and seeing images of her beautiful work as they displayed on the screen in front of me.

I remember thinking, “I wish I could be like her. I wish I could do events like she does. I wish could have big budget clients like she has.”

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner and floral designer.

Born and raised in Arkansas, I’m a proud wife and mama to a 5-year-old daughter and 3-year-old twin boys. A true believer in freedom, flexibility (and of course, incredible flowers), I’m wholly devoted to creating a life I love to live every single day–not just on the weekends. From travel to business to weddings, this blog is full of features designed to inspire other busy mamas (and businesswomen) to make a living from their passion without giving up their lives.

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