Posts tagged building a brand
The #1 change I made that led to profit

I hear it all the time: “No one will run my business like I do.”

In fact, I had that same exact fear a few years ago. I was wearing way too many hats in my business. I thought wearing all the hats meant I was in total control of everything. Turns out, it was the complete opposite.

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Strategic Branding Secrets with Kathryn Joachim of Creme Brands

I’m so excited because today, we are introducing a new mini-series to Zimmerman Podcast.  I’ve invited my personal website creator and brand designer Kathryn Joachim of Creme Brands to the podcast for her first of four episodes that will focus on brand strategy and specifics. 

Kathryn is here to lend her expertise and help us figure out how we can communicate our brands visually and verbally regardless of whether we have $100, $1,000, or $10,000 to spend on branding.

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Not Your Average Housewife with Lea Black

Today I’m sitting down with one of my favorite Real Housewives of Miami stars, Lea Black!

Lea is a business wizard, and today, she’s sharing all about her annual gala, how to work your connections big and small, how to execute your work excellently, and how to run a successful business. Lea is so fun to listen to! I can’t wait for you to hear Lea’s story and get some signature Jessica-style tough love from Lea herself!

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The First Steps to Building a Brand

On the podcast, Rachel and I are talking about branding and websites!  For any blooming business-owner, a website is an essential piece to your business.

Rachel and I are talking about the essential aspects to building a brand, why it’s so important to have a website, and our personal experiences with branding and how to up-level your branding as you grow.  If you’re thinking about starting a business or rebranding, or even struggling to book ideal clients or find your niche, you need to listen to this episode!

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

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AUG 8, 2019

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