Posts tagged southern flowers
North Arkansas Spring Wedding

We love a wedding full of natural beauty inspired by earthy colors pulled from a variety of blooms and textures.  Our bride, Alexandria, and her mother came to us looking to wow their guests while still making a beautiful event.  We filled Alexandria's wedding full of greenery, mauve floral, touches of golden roses, potted plated lining the ceremony aisles, and spirea, a greenery textured with small white flowers topping the ceremony arch. We also provided all of her paper goods, which were a light ...

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Bright and Colorful Southern Wedding | Part 2

This is the continuation of Part 1 of this gorgeous and colorful shoot.  In this blog, you'll see the groom's charming style, and some gorgeous details!  I mean, don't you want to dive right into that cake?!  I loved being able to bring this photo shoot even more to life with such fun florals and a vibrant color palette that I normally do not get to work with.

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Sean + Sydnie Wedding | Part One

This has to be one of my favorite weddings that I have designed.  Sean and Sydnie, and each of their families are some of the kindest, sweetest people that I have met, and it was truly an honor being involved in such a special celebration.  We did everything from planning and coordinating, to designing and creating all floral, the layouts, and sourcing all rentals.  It was one of the most gorgeous days, and I will never forget witnessing such a sentimental ceremony.  We'll bring the rest of the wedding to you ...

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Maggie Ried Bridal Portraits

I absolutely adored creating Maggie's bridal portrait bouquet! She was the sweetest client with a bright and bubbly personality.  Plus, she trusted me with my creative vision! One of the main flowers she wanted incorporated with her floral was the peony - and they did not disappoint!  They burst open with gorgeous pinks and lovely yellow centers.  The Sterlings did a beautiful job photographing Maggie in the gardens at a local college.  All of these spring colors are definitely getting us ready for a bright ...

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

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