Posts tagged southern wedding
Southern Spring Wedding

This was a special wedding for us, not only because we fell in love with the bride, her family, and her fiancé, but we also were the first ones to produce a wedding in their brand new, gorgeous venue. The truth is, there aren’t just a ton of great venue options in Conway, AR, but my clients didn’t let that stop them. They took matters into their own hands and built a gorgeous space. (Legacy Acres is now available to rent!) I’ve never designed a wedding based off a stack of blue prints before, but I was up for the challenge. Thankfully, visualizing a space has always come easily to me. Bailey, the bride wanted an all white wedding, but she had already chosen blue bridesmaid dresses. While we kept the ceremony all white, I’m thankful she trusted me and allowed us to add a touch of color to the reception to really tie everything together and reflect the spring season. The southern, yet clean space was the perfect backdrop for a truly beautiful wedding.

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Mountain Elopement

I love when clients come to me with a few ideas, but want me to take over the overall vision.  That is exactly what happened with Madison and Grant's elopement.  Surprisingly, the groom's sister inquired with us to do the floral for her brother's wedding, and asked for us to bring together the entire vision.  I gladly accepted, especially because they had already booked an amazing photographer, too - Erin Wilson.

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North Arkansas Spring Wedding

We love a wedding full of natural beauty inspired by earthy colors pulled from a variety of blooms and textures.  Our bride, Alexandria, and her mother came to us looking to wow their guests while still making a beautiful event.  We filled Alexandria's wedding full of greenery, mauve floral, touches of golden roses, potted plated lining the ceremony aisles, and spirea, a greenery textured with small white flowers topping the ceremony arch. We also provided all of her paper goods, which were a light ...

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Bright and Colorful Southern Wedding | Part 2

This is the continuation of Part 1 of this gorgeous and colorful shoot.  In this blog, you'll see the groom's charming style, and some gorgeous details!  I mean, don't you want to dive right into that cake?!  I loved being able to bring this photo shoot even more to life with such fun florals and a vibrant color palette that I normally do not get to work with.

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Sean + Sydnie Wedding | Part One

This has to be one of my favorite weddings that I have designed.  Sean and Sydnie, and each of their families are some of the kindest, sweetest people that I have met, and it was truly an honor being involved in such a special celebration.  We did everything from planning and coordinating, to designing and creating all floral, the layouts, and sourcing all rentals.  It was one of the most gorgeous days, and I will never forget witnessing such a sentimental ceremony.  We'll bring the rest of the wedding to you ...

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

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