The First Steps to Building a Brand
On the podcast, Rachel and I are talking about branding and websites!
For any blooming business-owner, a website is an essential piece to your business. Rachel and I are talking about the essential aspects to building a brand, why it’s so important to have a website, and our personal experiences with branding and how to up-level your branding as you grow.
If you’re thinking about starting a business or rebranding, or even struggling to book ideal clients or find your niche, you need to listen to this episode!
EPISODE 27 TOPICS:
Where you need to focus your online presence
Why a website trumps instagram every time
How to do what you can with what you have
Brand equity
Growing into your brand
What to think about when designing a brand
How building a business takes years
Branding for you or your ideal client?
And remember, if you have a question about life or business that you want me to answer, go to Zimmermanpodcast.com/ask to send Rachel your questions!
SHOW NOTES & LINKS
A Winning Website
Want to know the first step to booking more clients? You’ve got to have a website. And not just any website, but a site built to book! If you’re just starting your business, you’re probably wondering how you can share about your work, gain clients, and start making money! The answer to all of these is your WEBSITE. When I first started my business, I didn’t have the money to pay a professional brand expert to create the brand you see here today. But I didn’t have to. I used the resources I had to invest in my business and create a brand that would attract the type of client I wanted to work with, supported by a website that was built to transform searching brides into life-long clients. If you want a simple guide to how to create a site that books without having to invest thousands in a branding expert before you’re ready, you need A Winning Website! To learn more, go to awinningwebsite.com
The Power of Pinning
Did you know that I have a course that tells you everything you need to know about marketing on Pinterest? From the wedding industry to online education, Pinterest is my #1 marketing strategy. Why? With Pinterest, I can share visual content that links directly to my website with a single click. And these pins don’t get lost in a newsfeed or hidden by an algorithm. They get pinned and repinned for years, and I get inquiries today from pins I created months ago. If you’re a wedding professional, newsflash! Brides are already hanging out on Pinterest! Stop using Pinterest just for inspiration and start booking your dream brides using Pinterest. If you need a Pinterest plan that is uncomplicated and easy to understand, you need my course, The Power of Pinning, taught by me and my personal Pinterest manager. Check it out at zimmermanpodcast.com/pinterest
